Dear Reader, It's been what...6 months since my last post here? So much has happened in those months. Too much has happened in those months. Most importantly, I've had to sit with some interesting questions I still do not have answers to. I do have a lot of clarity, about what I want out of … Continue reading Becoming Canadian
With Love from Toronto
When Omoye was moving to Canada just under a year ago, she'd heard everything about relationships. "Men were scarce abroad", they'd said. "Guard your status and don't tell anyone except your HR about it", they'd said. There were so many Instagram posts saying the same thing. Men warning other men about girls abroad. Women warning … Continue reading With Love from Toronto
How Trade Tariffs Are Reshaping Canadian Business Terrain: A Marketer’s Perspective
One of the first lessons in marketing is that the external environment dictates business strategy. The PESTLE analysis explains how the macro-environment can affect your organization and how to better position it for change in those fragile times. Right now, one of the biggest external shifts for Canadian businesses is the impact of the trade … Continue reading How Trade Tariffs Are Reshaping Canadian Business Terrain: A Marketer’s Perspective
Emerging Consumer Trends: How to Earn Consumer Trust More Authentically
"How do you make Zobo?", asked my 5-year-old nephew as his curiosity once again got the better of him. This was last weekend when he (5) and my niece (1) visited for a few hours while I tried to answer all their questions. 5 had suggested some cartoons he'd like to watch and was negotiating … Continue reading Emerging Consumer Trends: How to Earn Consumer Trust More Authentically
Managing Social Media Criticism; A Short Guide for Brands
Social media criticism can escalate rapidly, often initiated by a customer's negative experience with a brand. Brands should respond calmly and empathetically, avoiding defensive tactics. Personalizing solutions is crucial to regain trust, especially among younger consumers. After addressing the issue, brands must analyze the situation to prevent future occurrences and improve.
Taiwo Odumala's Blog 