Every marketing campaign planning starts with some excitement. Whether it's a brand campaign, an acquisition campaign, or a communications campaign. Something is launching. The team is giddy about what is to come. The cool creatives. The channel decisions. The collaborations. The negotiations. To work with Agencies or create in-house. Not the budget though. Budget approvals … Continue reading Planning for launch vs. planning for proof
Becoming Canadian
Dear Reader, It's been what...6 months since my last post here? So much has happened in those months. Too much has happened in those months. Most importantly, I've had to sit with some interesting questions I still do not have answers to. I do have a lot of clarity, about what I want out of … Continue reading Becoming Canadian
With Love from Toronto
When Omoye was moving to Canada just under a year ago, she'd heard everything about relationships. "Men were scarce abroad", they'd said. "Guard your status and don't tell anyone except your HR about it", they'd said. There were so many Instagram posts saying the same thing. Men warning other men about girls abroad. Women warning … Continue reading With Love from Toronto
How Trade Tariffs Are Reshaping Canadian Business Terrain: A Marketer’s Perspective
One of the first lessons in marketing is that the external environment dictates business strategy. The PESTLE analysis explains how the macro-environment can affect your organization and how to better position it for change in those fragile times. Right now, one of the biggest external shifts for Canadian businesses is the impact of the trade … Continue reading How Trade Tariffs Are Reshaping Canadian Business Terrain: A Marketer’s Perspective
Emerging Consumer Trends: How to Earn Consumer Trust More Authentically
"How do you make Zobo?", asked my 5-year-old nephew as his curiosity once again got the better of him. This was last weekend when he (5) and my niece (1) visited for a few hours while I tried to answer all their questions. 5 had suggested some cartoons he'd like to watch and was negotiating … Continue reading Emerging Consumer Trends: How to Earn Consumer Trust More Authentically